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Building a digital product

Internet Marketing

Digital products are goods that exist in electronic format such that they are used, stored and delivered over the internet. Digital products are sold for real money over e-commerce platforms and generate revenue and virtual profit. Selling digital products is easy as one does not need to pay for manufacturing or distribution costs as they are easily downloadable or sent through emails. Examples of digital products include; e-books, photographs, music, training courses, videos and web elements among others. Interestingly, apps are popular digital products that are in high demand as most brands nowadays are virtually involved in digital product development. Learn To Build A Digital Product by clicking on the highlighted link. Therefore, building digital products that meet particular needs involves;

Identify a niche in the market


Before embarking in developing a digital product it is important t identify a gap that one seeks to address. This way one has a firm background in which one can develop a product that provides useful and relevant solutions to particular needs in the market. Moreover, for the market acceptability, the digital product should provide sufficient value and meet the customers’ demands in the long run without falling short.

Target the right audience

The digital product should offer viable solutions to the right audience. Additionally, by consulting with digital products experts or having basic knowledge in digital product development one has to understand the vital components of the digital products and how this position the product onto the market. Therefore, building the digital product should be guided by its market positioning strategy that answers who, why and what to the target audience. Additionally, the target audience should have proper knowledge of using innovative technologies and digital platforms or products.

The Process


The process of developing a digital product depends on the type of product and can be differentiated by their complexities. Writing an e-book is simple compared to building a disruptive digital platform, mobile app, API platforms, data visualization tools and scalable web products that require great investments and expertise in design, graphics and web hosting. However, the best digital product developed should be fun, enjoyable and easy to use this will optimize its usage and will grow its following which generates considerable revenue to the owner. The system should communicate to the users and should receive feedback for being a client relationship management (CRM) application. Additionally, it should be tried and tested to be error free before being launched for market use; however, it should be progressive and very secure. Importantly, the digital product should enhance the user experience and should be intended to make life processes simpler or easier.